Strathcode journal
Notes from the workshop floor.
Honest writing on direct bookings, SEO, performance and the everyday realities of running a tour business website that pulls its weight.
Performance 6 min read
Page speed is a booking conversion problem, not a tech problem
How site speed quietly shapes booking conversion rates for tour operators — and the small set of things that move the needle most.
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Direct Bookings 7 min read
What OTAs actually charge tour operators in 2026
Viator, GetYourGuide, TripAdvisor Experiences, Klook — the published commission rates for the major tour booking platforms in 2026, and what they mean for a small UK operator.
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Website Management 5 min read
Why your business website needs regular maintenance
Skipping website maintenance is one of the most expensive false economies a small business can make. Here is what regular care actually involves — and what neglect costs.
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