A WordPress theme built only for tour operators.
TourCraft is the WordPress theme we wished existed: fast, accessible, SEO-ready and designed end-to-end around how independent tour operators sell experiences. Launch a modern booking-ready website in an afternoon — without a page builder in sight.
Generic WordPress themes weren't designed to sell experiences.
Most “tour” themes are repurposed real-estate or magazine templates with a booking plugin bolted on. TourCraft starts from the right primitives — tours, itineraries, departures, availability — and builds the rest of the site around them.
Generic theme
- Page builders, slow pages, bloated CSS
- Booking is a third-party plugin afterthought
- No tour-specific schema or SEO defaults
- Customising means editing PHP or fighting shortcodes
TourCraft
- Native blocks, no builders, sub-second loads
- Tours, departures and bookings are first-class
- TouristTrip & Review schema baked in
- Brand controls in the customiser, no code required
Custom build
- £10k+ and three months to first launch
- Risk of one-off code only one developer understands
- Updates and improvements are billable change requests
- Overkill for most independent operators
Everything an independent tour operator actually needs.
No fluff, no demo-ware. Every feature is one we needed for a real client and decided was worth shipping in the box.
Built for direct bookings
- Tour & experience post type with availability, duration, group size and price fields
- Conversion-tested booking enquiry flows wired to your inbox or CRM
- Native integration hooks for Tourcal.io and the major booking platforms
- Sticky “Book this tour” mobile bar that converts on small screens
Engineered for speed
- Lighthouse 95+ on stock content — no page builders, no bloat
- Modern image handling with AVIF/WebP and responsive srcsets
- Critical CSS inlined, scripts deferred, fonts self-hosted
- Tested on managed WP, shared hosting and Strathcode hosting
SEO from the ground up
- Schema.org markup for TouristTrip, Event, LocalBusiness and Reviews out of the box
- Per-tour SEO controls: title, description, social image, canonical
- Clean semantic HTML, accessible heading order, real focus states
- Sitemap and robots integration that plays nicely with Yoast or Rank Math
Easy for non-developers
- Pre-built tour, gallery, itinerary and FAQ blocks — no shortcodes
- Brand controls in the customiser: logo, colours, type, accent
- Demo content one-click import so you can launch in an afternoon
- Plain-English documentation and short setup videos
A complete site, ready on day one.
Import the demo content with one click and you have a fully styled, fully wired website to start customising — not a blank canvas to stare at.
Included free with any Strathcode hosting or SEO plan.
We don't sell TourCraft as a stand-alone product. It comes installed, configured and maintained as part of every Strathcode hosting and SEO plan — so you always run the latest version on infrastructure we know it works on.
Is TourCraft a real WordPress theme or a page builder template?
It’s a fully native WordPress theme — block-editor first, no third-party page builders required. You can install it on any standard WordPress host.
Will it work with my existing WordPress site?
Yes. We can migrate your existing pages, posts and tour content into the new theme as part of an installation. If you’d rather do it yourself, the demo importer gives you a clean starting point.
What about updates?
You get all updates free for as long as you’re on a Strathcode hosting or SEO plan. Updates ship roughly every 4–6 weeks and never break your existing content.
Can I customise the design?
Brand colours, typography, logo and accent are all controlled from the WordPress customiser. Anything beyond that we can quote as a small block of work.
Does it integrate with Tourcal.io?
TourCraft ships with first-class Tourcal.io integration blocks — embed availability, schedule and booking flows directly in any page or tour. Tourcal.io is a separate Strathcode product, but TourCraft is built to work seamlessly with it (and with most other major booking engines too).
What if I’m not happy?
You’re on a month-to-month Strathcode plan. Cancel any time and the site, theme and content remain yours to keep.